SEO is a methodology of coding strategies, techniques and tactics used to organically increase the amount of visitors to a website by reaching a high-ranking placement in the search results pages.
Your website will incorporate all of the best practices in SEO (search engine optimization) to help in local search engine results with Google, Bing, Yahoo!, and other search engines. Achieving high SERPs (search engine rank positions) is not an instant occurrence. But over time and with solid SEO work, your website should do well in the local results.*
SEO is a constantly changing dynamic that needs to be continuously monitored and worked on. I keep up to date with all of the required changes and installations that should be made for all of my websites. I never employ black hat techniques.
*Some industries are very difficult to reach a high-ranking placement in local results such as attorneys and real estate agents. This is because of massive competition within the industry.